The Ronald McDonald Kinderfonds needed donations to build and renovate more of their houses, places where families can stay close to their sick children.
So we created a McDonald’s campaign to help.

But when we talk about donations, we talk about money. And people are more likely to give when they truly understand what they’re giving to.

So, inspired by McDonald’s most iconic product, the Big Mac, we created the BrickMac.
Though, due to legal restrictions, we had to give it an official new name: The BouwBurger.

The first burger made entirely out of bricks. You can’t eat it, but you can donate it.

A symbolic burger from McDonald’s designed to keep families together when it matters most.
Because it might not be a real burger, but it makes a real difference.