Hey, how you doin’?
For McDonald’s The Netherlands we were asked to make the campaign for the new Friends Adult Happy Meal. 
A campaign for everyone and with many references for the real fans. 
And how we did it? using the famous iconic quotes of the series to promote the new menu.

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We made the six friends the stars of our campaign, to promote their own collectible version, or at least their main personality traits, cause everyone has that one friend… 

We even made a Spotify Ad featured into the 90s hits playlist.
For all of those that know how to enjoy life’s guilty pleasures.
Click to hear it!

And with personalized Youtube Ads, if you are that one friend that is like Joey you would only get Joey’s ad. Cool, huh?

And let’s not forget the crew of McDonalds! They were the core part of our teaser campaign.

You wanna see how the restaurant and the city looked? 

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